August is a month where images take center stage. August 6th, International Film Day, and August 19th, World Photography Day, not only celebrate technological advancement but also honor the evolution of human culture through visual storytelling. In an era of information overload, video has emerged as a more engaging medium than text, offering a vivid audiovisual experience that resonates with audiences.

Recognizing this shift, Farglory Land and Farglory Life have embraced video as a tool to communicate sustainability—a topic that needs proactive promotion in Taiwan. By translating complex concepts into relatable, everyday narratives, these films make sustainability more accessible and emotionally compelling for the public.

Mastering the art of storytelling: Farglory group’s new direction

“Data. Speed. Storytelling."—this is Farglory Group’s new business philosophy, and our commitment to this vision is evident in the recognition we received. Great storytellers excel at uncovering overlooked details and forging connections between core values and audience needs. With a strong foundation and the right audiovisual techniques, sustainability messages can be conveyed more effectively. At the Taipei Golden Eagle Micro Movie Festival, Farglory Land’s “Construction Site Tile Recycling Project” and Farglory Life Insurance’s “Family Caregiver Respite Services Documentary” use real-life documentary interviews and onsite footage to capture the perseverance and inspiration behind each initiative. The “Construction Site Tile Recycling Project” film was honored with the Silver Award for Sustainable Microfilms, while the “Family Caregiver Respite Services Documentary” won a Bronze Award. This further solidifies Farglory’s commitment to impactful storytelling.

Harnessing industry core values & capturing moments that matter

The "Construction Site Tile Recycling Project", initiated by Farglory Land’s FG Next team, was a large-scale experiment in sustainability. By repurposing discarded tiles for use in new developments, the initiative brought the concept of a circular economy to life in a tangible way. The film documents the journey of Farglory’s construction team, highlighting their growth, challenges, and breakthroughs—proving that even traditional industries can drive innovation with resilience and determination.

Meanwhile, Farglory Life Insurance’s “Family Caregiver Respite Services Documentary” embodies the life insurance industry’s mission to protect and support policyholders. By integrating art therapy techniques such as horticulture, fabric crafts, and theatrical performances, the initiative has provided much-needed emotional relief for long-term family caregivers enduring extreme mental and physical stress. As one caregiver movingly expressed in the film: "The sunlight was always there—it was just blocked by the demons in my heart." This sentiment perfectly reflects the essence of life insurance: to lift the burdens of uncertainty and help policyholders find light again.

Sustainability can be conveyed through rigid regulations, or it can be woven into meaningful, human-centered narratives. Farglory Group chooses the latter, combining our core values with the art of storytelling to share more inspiring, heartfelt stories with the world.
 

---

This is linked to