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2024.03.19

A Visit to Farglory Realty – Extraordinary Persistence, Creating Influence


Rich expertise in project positioning and marketing can help clients find the houses best suited to them, but what additional influence can such expertise create? Farglory Realty held an enterprise visit in early March to invite students from Chinese Culture University’s College of Environmental Design to have a close look at Farglory Realty’s successful operating model. During the visit, students got to learn more about the entire process from residential marketing to completed sales, thereby helping them build solid foundations for their future careers. 

Generous Sharing – Creating a Future of Doing Well Together

When the master trains the apprentice, the worst fault is to withhold secrets of the trade. In this visit, Farglory Realty first shared how to define a residential blue ocean market through STP strategies. We then helped the students understand the industry’s operations, starting with a building’s core value, then step by step laying out the focus of advertisements, marketing strategies, and other sales blueprints integrating consumers’ needs, to achieve the glorious goal of a completed sale.

Farglory Realty generously shares our experiences, as we believe that by cultivating individuals' ability, overall capacity in Taiwan will be enhanced. Whether the students will eventually come work with us or not, Farglory Realty still hopes to assist students in their practical learning.

Whoever the Visitor, We Uphold Quality

The site visited, Forest Resort, is the only residential building in the area that has obtained a gold-level green-building certification and smart-building certification. From the building itself, to the reception center’s open and bright atmosphere, to the reception staff's expert explanations, every student felt Farglory’s focus on quality and commitment to treating everyone with sincerity. The visit feedback was thus universally full of responses such as “learned a great deal” and “gained a huge amount.” The students deeply felt what it means to be a master of one’s craft.

The Farglory Group Headquarters and our construction, life insurance, and realty subsidiary companies have long devoted ourselves to conducting enterprise visits, industry-academia exchanges, and related activities. We do this to help students from many specialties gain wisdom about what it’s like to work in different industries; we do our part to create industry-academia connections for the next generation.
 
This is linked to

UN SDG 4.4: Quality Education

By 2030, substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills, for employment, decent jobs and entrepreneurship

Farglory Group Sustainability Intention: Brand Navigation > Sustainable Brand

Farglory Group considers brand image to be its most important asset. The brand not only represents our image and identity, but also establishes a presence in our customers’ minds and creates an overall perception of Farglory Group. We haven’t changed in terms of cherishing our brand. Therefore, in addition to constantly enhancing brand awareness and brand recognition, we also pay attention to the realization of customers’ rights through our brand, with an aim to make the brand more meaningful.

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